Authenticity for dummies

Authenticity relates to originality, and when applied to an online professional profile, it means that the profile is really YOU, not a clone of someone else’s profile or their characteristics.
An authentic online professional profile can be developed in several ways, with LinkedIn being the most popular. Online platform – TARGETjobs, and creating your own blog, through Weebly or Tumblr, are other examples of ways to develop an authentic online professional profile.
There are many opportunities available to those who have their own online professional profile. Relating to the younger workforce, as companies ‘use social media to influence this generation about their company and get to know them’ (Tapscott, 2014), maintaining a professional online profile acts as a ‘professional networking tool’ (University of Southampton, 2012). This enables contacts to be made by the online profile user with firms, also receiving notifications about their job promotions, as companies use many online platforms in their recruitment efforts, which can be seen from the image below.


Therefore, maintaining your own online professional profile is invaluable. ‘Did you know that 94% of all recruiters use LinkedIn to search for candidates’? (Nyman, 2014) To support the importance of this claim, I have made a presentation showing social recruiting statistics from Jobvite (2014):
Social recruiting statistics presentation
Furthermore, through creating my own online professional profile on ‘Volunteer Connect’, I received 3 invitations to work for companies, choosing to work for Age UK, as can be seen from the images below.



I have created a poster further displaying the opportunities available to those with an online professional profile.


However, there are challenges to developing an online professional profile. BBC (2013) highlight in their video that employers could be put off by candidates for including too much information on their profile, LinkedIn for example. Thus it is advised to include three points which accurately summarise your previous work, as this appeals to recruiters, potentially bringing contact from them.
Finally, social media could harm your professional online identity, seen through Twitter in this example.

Justine Sacco

‘The people I met were mostly unemployed, fired for their transgressions’ (Ronson, 2015). Alongside Justine, people who post offensive tweets are likely to have negative consequences, as 60% of employers screen the social media profiles of potential employees (Business News Daily, 2016), also monitoring those of their current workforce. Therefore, as Zadi Diaz explains in her video, below, you should keep your posts professional even when being personal.


Admin (2014) How blogging can help you get a job. Available at: <;. [Accessed 12 November 2016].

BBC (2013) Job hunting: How to promote yourself online. Available at: <;. [Accessed 12 November 2016].

Business News Daily (2016) Social Screening: What Hiring Managers Look for On Social Media. Available at: <;. [Accessed 29 October 2016].

Jobvite (2014) Social Recruiting Survey. Available at: <;. [Accessed 12 November 2016].

Justine Sacco Tweet Picture Source. Available at: <;. [Accessed 12 November 2016].

Nyman, N (2014) Using social media in your job search. Available at:
<;. [Accessed 12 November 2016].

Ronson, J (2015) How One Stupid Tweet Blew Up Justine Sacco’s Life. Available at: <;. [Accessed 12 November 2016].

Tapscott, D (2014) Five ways talent management must change. Available at: <;. [Accessed 12 November 2016].

University of Southampton (2012) Careers Service Video. Available at: <;. [Accessed 12 November 2016].

Zadi Diaz’ video – Available at: <;. [Accessed 12 November 2016].


2 thoughts on “Authenticity for dummies

  1. Hi Arun,

    I really appreciated all the different digital tools you used in your post. The statistics presentation was very factual along with the rest of your blog being so.

    I particularly enjoyed the part where you use your own experience of receiving job offers from using the advice you have given us. This proves that representing yourself in an authentic professional sense online is successful in employment opportunities. Moreover, I like that the example was on ‘Volunteer Connect’, not on the most popular platform: LinkedIn. This shows that there are various platforms you can use to target employers.

    With regards to employers screening and monitoring our social media platforms. Do you think this is moral or an invasion of our privacy? And should we be allowed the freedom of speech that we have the right to?

    Looking forward to your future posts.



  2. Hey Davina,

    Thanks for the feedback, I always try to incorporate new digital tools which I did not use in the previous topic, my presentation being the change here. I’m glad to hear that it added useful information to my post.

    I think overall, employers screening the social media profiles of potential employees is an invasion of privacy. However from a professional viewpoint, they do have the right to, as employers do not want employees negatively affecting the representation of their company, hence why Justine Sacco was fired for her discriminatory comments.

    Regarding freedom of speech, I think we should have the right to express our opinions online. However, as Zadi Diaz puts it ‘we should be professional even when being personal’. Failing this, as explored in the last topic, individuals should consider creating professional and social online profiles. Therefore, reactions to political events such as Trump’s victory, or images from a night out can be posted on one’s social profile, which can have the privacy settings changed to suit their preferences. For example on Facebook the privacy settings can be changed to allow only friends to see the users posts, whereas the public, employers for instance, can only see the profile picture of this user.

    Liked by 1 person

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